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Exam Code: PCM

Exam Name: Professional Certified Marketer

One year free update, No help, Full refund!

PCM Practice Exam Total Q&A: 316 Questions and Answers

Last Update: 2016-11-29

PCM best practice Detail: PCM Practice Exam

 

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NO.1 Forever Quilting is a company that designs and distributes quilting kits. The kits are priced at
$120 each. The costs of the materials that go into each kit are $45. It costs $5 in labor to assemble a
kit. The company has monthly expenses of $1,200 for rent and insurance, $300 for heat and
electricity, $600 for advertising in quilting magazines, and $3,500 for the monthly salary of its owner.
What is the break-even point for Forever Quilting?
A. 80
B. 70
C. 90
D. 60
E. 50
Answer: A

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NO.2 MN Corp., a retailer, wished to open a new store in a suburb. In order to obtain data relating to
consumer behavior, competition, and other relevant information, the company employed Am
Research, a market research firm. In this scenario, the data collected and presented by Am Research
would be known as _____.
A. syndicated data
B. internal data
C. panel data
D. scanner data
E. mined data
Answer: A

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